One of my mentors describes this as, “Fast nickels beat slow dimes.” It’s the inverse formulation but makes the same point: saving money on hard costs but loosing it on soft costs isn’t even a 50/50 call because the unquantifiable costs of delay (opportunity, risk of market change, emotional momentum) are massive.
One of my mentors describes this as, “Fast nickels beat slow dimes.” It’s the inverse formulation but makes the same point: saving money on hard costs but loosing it on soft costs isn’t even a 50/50 call because the unquantifiable costs of delay (opportunity, risk of market change, emotional momentum) are massive.